An analysis of various theories relating to the routes, impacts and effects of file sharing is applied to a digital distribution model. This paper argues that the industries, with the assistance of the legislature in certain circumstances, should be focussing their attentions not on limiting the natural evolution being brought about in the digital age, but by recognising that many of the parties labelled as scurrilous pirates are actually a rich market which can be tapped into through alternative means. The ongoing battle between file sharers and the entertainment industries is one which has been largely approached from the point of view of the latter parties with the reasoning that the law should be invoked to clamp down on the distribution of unauthorised copies of works through peer to peer networks. In contrast to this, is the proliferation of international media with subtitles, which is appreciated by Hamilton residents since it provides diverse, accessible, and enjoyable content through a variety of media platforms. Ultimately, this research finds the situation in New Zealand regarding audiences and the reception of both local English and Māori language media, as well as international subtitled media, exhibits complex polarisations in both the local translation industry production and audience attitudes towards bilingual media. Findings in this research also provide a discussion of the wider contexts of audience reception in New Zealand, by investigating local subtitled media in relation to media accessibility processes found in the distinctive cultural landscape of New Zealand.

Utilising an audience reception framework to investigate audiences’ interactions with, and evaluations of subtitled media, this research unites the disciplines of Audio Visual Translation and Screen and Media Studies in a specific locale, with an emphasis on the reception of audio visual translated media. This research presents a picture of audiences’ patterns of engagement with internationally subtitled media in Hamilton, New Zealand.

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